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Google is once again saying that AI search is built on classic SEO (search engine optimization), not on tricks "for chatbots." We gathered seven technical areas and compared what is known about their impact on visibility with what is just hype.
As of this week, ChatGPT responds with charts, maps and simple apps, and Google DeepMind researchers have shown that a single model can create a ranking without a separate index. We checked which marketing decisions to make right now and which ones to hold off on.
UOKiK has brought charges against four Google companies over the way they negotiated with Polish publishers. Formally, it is a dispute between the media and a platform, but it affects every company whose traffic and sales depend on a single search engine.
Publishers lost 40.2% of their Google traffic in a year, and AI answers are keeping more and more users inside the search engine. We show what this means for companies looking for customers online.
The judge noted the harm cited by publishers in connection with AI answers in search, but found that they had not shown a violation of antitrust law. At the same time, the rates Google pays some websites for content used by AI came to light.
Google pays some publishers a fraction of a per mille of ad revenue, Cloudflare has launched content usage fees in beta, and a US court dismissed the lawsuits against Google. For companies investing in content, this is a signal that licenses will not quickly replace lost traffic.
Publishers in the Chartbeat network lost 40 percent of their Google traffic in a year, while Search Console can at the same time show their pages in position 1. We looked into why this happens and what to report to management instead of rankings.
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