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Google is once again saying that AI search is built on classic SEO (search engine optimization), not on tricks "for chatbots." We gathered seven technical areas and compared what is known about their impact on visibility with what is just hype.
Publishers lost 40.2% of their Google traffic in a year, and AI answers are keeping more and more users inside the search engine. We show what this means for companies looking for customers online.
Publishers in the Chartbeat network lost 40 percent of their Google traffic in a year, while Search Console can at the same time show their pages in position 1. We looked into why this happens and what to report to management instead of rankings.
It is the fourth update of this type this year and the one with the longest rollout window in 2026. Part of the industry is linking it to SAFE, Google’s new system for detecting mass-produced AI content, although there is no evidence for that.
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