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Publishers in the Chartbeat network lost 40 percent of their Google traffic in a year, while Search Console can at the same time show their pages in position 1. We looked into why this happens and what to report to management instead of rankings.
It is the fourth update of this type this year and the one with the longest rollout window in 2026. Part of the industry is linking it to SAFE, Google’s new system for detecting mass-produced AI content, although there is no evidence for that.
A site changes its addresses once every few years: after a rename, after merging two sites, or while clearing up a decade of mess. Losing readers is not a necessary cost of that - it is the result of skipping one week of work.
Good content deserves readers from the search engine. In Sigma, visibility happens by itself: descriptions, sharing previews and tidy addresses grow out of the content the editors write anyway.
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