Meta blocks TikTok and ByteDance ads in seven markets
The ban also covers campaigns by brands and agencies that direct traffic to TikTok from Facebook and Instagram. Poland is not on the list of countries, but the dispute between Meta and TikTok is intensifying.
From 8 October 2026, Meta will no longer accept ads for apps owned by ByteDance, including TikTok, on Facebook, Instagram and its other apps. The ban applies in the United States, Canada, Indonesia, Japan, Thailand, Vietnam and Egypt. The information was reported by Bloomberg (opens in a new tab) and covered in Poland by NowyMarketing.
The block does not apply only to campaigns commissioned by ByteDance itself. It also covers ads by brands and agencies that direct traffic to TikTok or other apps owned by the company, such as CapCut or Lemon8. This includes, among other things, promoting TikTok accounts, creator partnerships and incentives to install apps. Users still have access to TikTok, and the restriction applies only to ad purchases in Meta's system.
Meta spokesperson Chris Sgro told Bloomberg: “We do not have to show ads for a competitor whose goal is to pull people away from our apps”. The company added that refusing to provide promotional services to a competitor is standard practice in many industries. No statement from ByteDance or TikTok was included in the published reports.
The decision is another step in the dispute between the two platforms. In November 2025, TikTok removed the ability for creators and users to link to Instagram and Facebook from their profiles. Meta also published full-page advertisements in U.S. newspapers criticizing TikTok for not attending government meetings on child safety.
It was not disclosed how much ByteDance was spending on ads with Meta in the seven affected countries, or whether the ban will be extended to additional markets. At present, it does not apply to Poland, the other European Union countries, or, among others, Australia, where campaigns with links to TikTok on Meta platforms are still possible.
Companies running campaigns in the markets covered by the ban that direct audiences to TikTok from Facebook and Instagram must change their creatives and campaign paths there.