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Instagram is returning to long-form video a few years after shutting down IGTV. In the future, brands may get a format in which short Reels lead viewers to the full content without leaving the app.
From October 30, every company that runs a Facebook page, advertises, or sells through Meta’s tools will agree to let the company copy content from its website and use it also to train AI. There is no opt-out option.
The ban also covers campaigns by brands and agencies that direct traffic to TikTok from Facebook and Instagram. Poland is not on the list of countries, but the dispute between Meta and TikTok is intensifying.
From February 2027, new creators will need twice as much watch time to earn money from ads. Shorts revenue will go only to large channels, and YouTube is offering shopping and brand partnerships to smaller ones.
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