OpenAI is preparing a dashboard showing companies their visibility in ChatGPT
Companies are expected to receive data from OpenAI on how many times ChatGPT mentions them and how many people click their links. Independent studies show, however, that AI assistants currently send only a fraction of the traffic that Google delivers.
OpenAI is working on an analytics dashboard that will show companies how often ChatGPT mentions them in its answers and how many people click links to their websites. The information was reported on Friday, November 6 on LinkedIn by Juozas Kaziukėnas, founder of the research company Marketplace Pulse. It was described, among others, by Search Engine Land (opens in a new tab). OpenAI has not issued an official statement on the matter. The source of the information is a banner that appeared in the ChatGPT interface.
The dashboard is expected to be part of the Business Hub platform. Access will be granted to companies that verify business ownership, for example by connecting an account to a Shopify store. The tool is expected to collect two metrics daily and display them in charts: the number of times the company appears in answers and the number of clicks on links to its website. It will not show query content, personal data, or comparisons with competitors. So it will not explain why the number of mentions rises or falls. The banner also announces the ability to update information about the company and products and to share a custom AI agent with customers. It is not known when the feature will launch or whether it will be free.
Microsoft already has a similar tool. Since February 10, 2026, Bing Webmaster Tools has been making the AI Performance report available in a test version. It shows website citations in Copilot (Microsoft's AI assistant) and AI summaries in Bing, but not the number of clicks.
Independent data compiled by Search Engine Journal (opens in a new tab) shows the scale of the phenomenon. Marie Haynes analyzed more than 145 million sessions from 100 websites over 12 months. Traffic from ChatGPT accounted for 0.62 percent of organic Google traffic (from unpaid search results), and from all language models combined 0.73 percent. Kevin Indig conducted 632 correlation tests across four brands. He found no reliable link between visibility in AI and later direct traffic (visits after typing in the website address) or searches for the brand name.
For marketers, the announcement means the first data on brand presence in ChatGPT coming directly from OpenAI itself. Companies will, however, still have to check in their own data whether visibility in ChatGPT translates into sales.