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Companies are expected to receive data from OpenAI on how many times ChatGPT mentions them and how many people click their links. Independent studies show, however, that AI assistants currently send only a fraction of the traffic that Google delivers.
AI assistants bring in a fraction of Google's traffic, and popular AI visibility metrics fail basic data quality tests. At the same time, platforms are taking control of the data that independent tools depend on.
Declassified parts of the complaint show how much extra advertisers were allegedly made to pay in 2021-2023. This matters for companies comparing current campaigns with those seasons.
The court found that the "100% refund as a voucher" promotion misled customers, but reduced the fine by more than PLN 20 million. The ruling is not final, and UOKiK has announced an appeal.
Google is once again saying that AI search is built on classic SEO (search engine optimization), not on tricks "for chatbots." We gathered seven technical areas and compared what is known about their impact on visibility with what is just hype.
The study compares returns from ads in AI chat and in search engines using sales data from 102 online stores. The paper has not yet undergone scientific peer review, but it provides a reference point for companies considering shifting their budgets.
From November 20, advertisers are also to be responsible for changes to creatives introduced by AI features that the platform enabled on its own. Companies and agencies are already withdrawing modified ads or turning off automatic features.
Google Search is earning at a slower pace, and the company partly links this to AI answers. Even so, it is expanding ads in AI Mode to more markets and new formats.
Instagram is returning to long-form video a few years after shutting down IGTV. In the future, brands may get a format in which short Reels lead viewers to the full content without leaving the app.
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