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Since August, Google has been pulling some campaigns toward CPA and ROAS targets, and in October it expanded customer acquisition and retention modes to more campaign types. We compared which strategy builds sales and which only improves the metrics in the dashboard.
European GEO start-ups are attracting investors this year because they promise companies a place in ChatGPT and Perplexity answers. We reviewed 10 of them: what they actually measure, how much they cost, and what they cannot prove.
Tools that measure brand visibility in ChatGPT via the API or Google results may show a different set of sources than the one seen by the app user. That is the conclusion of a new study by researchers from Singapore and China.
Since October 9, Google Analytics 4 reports have shown up to half as many visits from ChatGPT. The data points to an error in link tagging. However, companies that measure marketing solely by clicks may draw the wrong budget conclusions from such reports.
Since 20 September, some data from external rank-tracking tools may be incorrect. This affects reports that marketers rely on to assess visibility and make budget decisions.
Journalist Deana Burke created a brand with no product, customers, or reviews. Her experiment shows how quickly what chatbots recommend to shoppers can be influenced.
The test will launch later in October in the US and will cover only accounts without a paid Plus, Pro or Enterprise subscription. More than two years ago, Sam Altman called ads a last resort.
The new version of the search engine documentation explicitly distinguishes content created with human effort from texts produced at scale by AI. This is a clue for companies that build traffic through content.
Brands are increasingly paying creators based on sales rather than reach. We have compiled seven measurement methods: what each one really counts, how much it costs, and which ones are within reach of a small business.
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