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Companies are expected to receive data from OpenAI on how many times ChatGPT mentions them and how many people click their links. Independent studies show, however, that AI assistants currently send only a fraction of the traffic that Google delivers.
AI assistants bring in a fraction of Google's traffic, and popular AI visibility metrics fail basic data quality tests. At the same time, platforms are taking control of the data that independent tools depend on.
Google is once again saying that AI search is built on classic SEO (search engine optimization), not on tricks "for chatbots." We gathered seven technical areas and compared what is known about their impact on visibility with what is just hype.
European GEO start-ups are attracting investors this year because they promise companies a place in ChatGPT and Perplexity answers. We reviewed 10 of them: what they actually measure, how much they cost, and what they cannot prove.
Tools that measure brand visibility in ChatGPT via the API or Google results may show a different set of sources than the one seen by the app user. That is the conclusion of a new study by researchers from Singapore and China.
Journalist Deana Burke created a brand with no product, customers, or reviews. Her experiment shows how quickly what chatbots recommend to shoppers can be influenced.
As of this week, ChatGPT responds with charts, maps and simple apps, and Google DeepMind researchers have shown that a single model can create a ranking without a separate index. We checked which marketing decisions to make right now and which ones to hold off on.
Publishers in the Chartbeat network lost 40 percent of their Google traffic in a year, while Search Console can at the same time show their pages in position 1. We looked into why this happens and what to report to management instead of rankings.
Ads in ChatGPT are appearing in a growing share of conversations, and the industry is urging optimization for AI answers. We examined which numbers are hard data and how to sensibly split budget and attention between these two paths.
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