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AI assistants bring in a fraction of Google's traffic, and popular AI visibility metrics fail basic data quality tests. At the same time, platforms are taking control of the data that independent tools depend on.
The biggest crypto exchange heist in history began with fake recruitment, and the state is paying hackers for vulnerabilities on gov.pl. Plus Big Tech’s bill for the AI race and three labor law issues that concern employers.
Google is once again saying that AI search is built on classic SEO (search engine optimization), not on tricks "for chatbots." We gathered seven technical areas and compared what is known about their impact on visibility with what is just hype.
The study compares returns from ads in AI chat and in search engines using sales data from 102 online stores. The paper has not yet undergone scientific peer review, but it provides a reference point for companies considering shifting their budgets.
Google has announced AI investments in Finland worth at least €13 billion. Work has been halted at two construction sites, and the scale of the clearing is disputed.
Polish publishers are asking UOKiK to block Meta’s new terms, which from November 20 will allow it to copy content from company websites. In Norway, a court has already suspended them, and Google, Microsoft and OpenAI are announcing a joint rule that a website can use to exclude its content from AI training.
Amazon and Alphabet are spending more cash on AI infrastructure than they earn, and the stock market has clearly punished them for it. The costs of this race will also reach companies: through cloud, hardware, and memory prices.
Google Search is earning at a slower pace, and the company partly links this to AI answers. Even so, it is expanding ads in AI Mode to more markets and new formats.
Anthropic showed $16.3 billion in half-year revenue in its prospectus, Microsoft offered voluntary departures to 60,000 employees, and the Sejm passed new PIT thresholds. We selected what this means for companies and teams.
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