GPT-6

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  Marketing

  Why did traffic from ChatGPT disappear from GA4 and how can you measure the impact of chats on sales?

  Since October 9, Google Analytics 4 reports have shown up to half as many visits from ChatGPT. The data points to an error in link tagging. However, companies that measure marketing solely by clicks may draw the wrong budget conclusions from such reports.

  Anna Przykładowa Oct 16, 2026 5 min read

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  Technology

  OpenAI adds interactive charts, forms and tools to ChatGPT

  The Intelligent UI feature works with the GPT-6 model and is rolling out to all plans, including free ones. Simple calculators, comparisons and maps can now be created directly in the chat window.

  Zespół Sigmy Oct 9, 2026 1 min read

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