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The test will launch later in October in the US and will cover only accounts without a paid Plus, Pro or Enterprise subscription. More than two years ago, Sam Altman called ads a last resort.
Artificial intelligence rules are starting to work in practice: OpenAI will watermark ChatGPT texts by default in the European Union. UOKiK has brought charges against Google in a dispute over money for publishers, and in the US the media giant Skydance is being formed.
In the coming weeks, OpenAI will enable watermarking of texts from ChatGPT and Codex by default in the European Union. According to the company's own tests, it is enough to rewrite one fifth of a text for the detector to stop recognizing it in most cases.
Brands are increasingly paying creators based on sales rather than reach. We have compiled seven measurement methods: what each one really counts, how much it costs, and which ones are within reach of a small business.
Publishers lost 40.2% of their Google traffic in a year, and AI answers are keeping more and more users inside the search engine. We show what this means for companies looking for customers online.
Google pays some publishers a fraction of a per mille of ad revenue, Cloudflare has launched content usage fees in beta, and a US court dismissed the lawsuits against Google. For companies investing in content, this is a signal that licenses will not quickly replace lost traffic.
A billing model based on billable hours is now used by less than one fifth of the surveyed global advertisers. Artificial intelligence is expected to provide another push for change.
OpenAI halted a model deemed too risky, while Anthropic's prospectus showed how much the AI race costs. Also this week: criticism of the platform work bill and a breach at Fakturownia that may affect hundreds of thousands of the service's customers.
Publishers in the Chartbeat network lost 40 percent of their Google traffic in a year, while Search Console can at the same time show their pages in position 1. We looked into why this happens and what to report to management instead of rankings.
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