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Declassified parts of the complaint show how much extra advertisers were allegedly made to pay in 2021-2023. This matters for companies comparing current campaigns with those seasons.
Shopify has opened a directory for AI agents, OpenAI is selling ads in ChatGPT, and Polish stores are almost not ready for this at all. We checked how much agentic commerce actually delivers today and what a store can do so as not to overpay for a fad.
The EU is adding another cost to the import of small shipments from China and other third countries. The cost of orders shipped directly from Asia, which Polish stores compete with, is rising, and companies buying small batches from outside the EU will pay more.
Since August, Google has been pulling some campaigns toward CPA and ROAS targets, and in October it expanded customer acquisition and retention modes to more campaign types. We compared which strategy builds sales and which only improves the metrics in the dashboard.
A government bill will give the authority’s inspectors the right to make a full purchase under a hidden identity. The penalties are not changing, but officials will be able to prove companies’ mistakes in handling returns and complaints more easily.
Brands are increasingly paying creators based on sales rather than reach. We have compiled seven measurement methods: what each one really counts, how much it costs, and which ones are within reach of a small business.
Meta's shopping agent will no longer make purchases on Amazon.com. The store deemed its activity a violation of its rules. The dispute shows that access for AI agents to commerce is now decided by the biggest platforms.
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