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Ads in ChatGPT are appearing in a growing share of conversations, and the industry is urging optimization for AI answers. We examined which numbers are hard data and how to sensibly split budget and attention between these two paths.
The restaurant chain will start selling ads to other brands in its app, kiosks and menu boards. For marketers, this is another paid channel based on customer data, alongside Amazon’s and Walmart’s platforms.
Meta's shopping agent will no longer make purchases on Amazon.com. The store deemed its activity a violation of its rules. The dispute shows that access for AI agents to commerce is now decided by the biggest platforms.
It is the fourth update of this type this year and the one with the longest rollout window in 2026. Part of the industry is linking it to SAFE, Google’s new system for detecting mass-produced AI content, although there is no evidence for that.
From February 2027, new creators will need twice as much watch time to earn money from ads. Shorts revenue will go only to large channels, and YouTube is offering shopping and brand partnerships to smaller ones.
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