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European GEO start-ups are attracting investors this year because they promise companies a place in ChatGPT and Perplexity answers. We reviewed 10 of them: what they actually measure, how much they cost, and what they cannot prove.
Tools that measure brand visibility in ChatGPT via the API or Google results may show a different set of sources than the one seen by the app user. That is the conclusion of a new study by researchers from Singapore and China.
From October 30, every company that runs a Facebook page, advertises, or sells through Meta’s tools will agree to let the company copy content from its website and use it also to train AI. There is no opt-out option.
The ban also covers campaigns by brands and agencies that direct traffic to TikTok from Facebook and Instagram. Poland is not on the list of countries, but the dispute between Meta and TikTok is intensifying.
Since October 9, Google Analytics 4 reports have shown up to half as many visits from ChatGPT. The data points to an error in link tagging. However, companies that measure marketing solely by clicks may draw the wrong budget conclusions from such reports.
The most money will go to social media, search engines and retail media, while Alphabet, Amazon and Meta are taking an ever larger share of budgets. Other forecasts, however, assume slower growth.
Journalist Deana Burke created a brand with no product, customers, or reviews. Her experiment shows how quickly what chatbots recommend to shoppers can be influenced.
The law removes the exception for beer and bans “6+6” type promotions. The change affects the budgets of producers, media, agencies, sports clubs, and retail chains.
As of this week, ChatGPT responds with charts, maps and simple apps, and Google DeepMind researchers have shown that a single model can create a ranking without a separate index. We checked which marketing decisions to make right now and which ones to hold off on.
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