WARC: global advertising will grow by 11.9% in 2026
The most money will go to social media, search engines and retail media, while Alphabet, Amazon and Meta are taking an ever larger share of budgets. Other forecasts, however, assume slower growth.
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OpenAI adds interactive charts, forms and tools to ChatGPT
The Intelligent UI feature works with the GPT-6 model and is rolling out to all plans, including free ones. Simple calculators, comparisons and maps can now be created directly in the chat window.
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An answer instead of a list of links: what it means for traffic on a company website
As of this week, ChatGPT responds with charts, maps and simple apps, and Google DeepMind researchers have shown that a single model can create a ranking without a separate index. We checked which marketing decisions to make right now and which ones to hold off on.
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Claude comes to Google Docs, Sheets, and Slides
Anthropic's AI assistant now works in the sidebar of Google's editors. It reads and changes file content without copying it into a separate window, but it has limitations that teams should know before deployment.
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Week in review: September 30 - October 6, 2026
Artificial intelligence rules are starting to work in practice: OpenAI will watermark ChatGPT texts by default in the European Union. UOKiK has brought charges against Google in a dispute over money for publishers, and in the US the media giant Skydance is being formed.
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Google defines the main content of a page in its content guidelines
The new version of the search engine documentation explicitly distinguishes content created with human effort from texts produced at scale by AI. This is a clue for companies that build traffic through content.
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7 methods for measuring sales from creator campaigns for the 2026 shopping season
Brands are increasingly paying creators based on sales rather than reach. We have compiled seven measurement methods: what each one really counts, how much it costs, and which ones are within reach of a small business.
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UOKiK's charges against Google and a lesson for companies dependent on search
UOKiK has brought charges against four Google companies over the way they negotiated with Polish publishers. Formally, it is a dispute between the media and a platform, but it affects every company whose traffic and sales depend on a single search engine.
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UOKiK charges Google in dispute with Polish publishers
The authority alleges that in talks about payment for article snippets, Google did not disclose to publishers the data required by law. Four companies in the group face a fine of up to 10 percent of turnover.
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