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Since August, Google has been pulling some campaigns toward CPA and ROAS targets, and in October it expanded customer acquisition and retention modes to more campaign types. We compared which strategy builds sales and which only improves the metrics in the dashboard.
Two bugs allow a server to be taken over without logging in. Updating WordPress or plugins will not help here: the patch must be installed by the hosting provider, and a maintenance outage requires a response code that preserves the site's position in Google.
European GEO start-ups are attracting investors this year because they promise companies a place in ChatGPT and Perplexity answers. We reviewed 10 of them: what they actually measure, how much they cost, and what they cannot prove.
Since October 9, Google Analytics 4 reports have shown up to half as many visits from ChatGPT. The data points to an error in link tagging. However, companies that measure marketing solely by clicks may draw the wrong budget conclusions from such reports.
Damage to three facilities of a single provider was enough to knock out more than 80 services in Russia, from search to banking. War is an extreme scenario, but an outage unfolds similarly during a fire or a widespread power failure, so it concerns every company in the cloud.
The Intelligent UI feature works with the GPT-6 model and is rolling out to all plans, including free ones. Simple calculators, comparisons and maps can now be created directly in the chat window.
Anthropic's AI assistant now works in the sidebar of Google's editors. It reads and changes file content without copying it into a separate window, but it has limitations that teams should know before deployment.
Brands are increasingly paying creators based on sales rather than reach. We have compiled seven measurement methods: what each one really counts, how much it costs, and which ones are within reach of a small business.
The European Commission, the French administration and the Austrian military are testing or deploying European and open-source software. The reasons are concerns about data control, licensing costs and dependence on U.S. suppliers.
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