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AI assistants bring in a fraction of Google's traffic, and popular AI visibility metrics fail basic data quality tests. At the same time, platforms are taking control of the data that independent tools depend on.
Shopify has opened a directory for AI agents, OpenAI is selling ads in ChatGPT, and Polish stores are almost not ready for this at all. We checked how much agentic commerce actually delivers today and what a store can do so as not to overpay for a fad.
Polish publishers are asking UOKiK to block Meta’s new terms, which from November 20 will allow it to copy content from company websites. In Norway, a court has already suspended them, and Google, Microsoft and OpenAI are announcing a joint rule that a website can use to exclude its content from AI training.
The number of AI users is growing fastest among the youngest people, but the share of people aged 65-74 has more than tripled. Twice as many companies are also using artificial intelligence as a year ago.
From November 20, advertisers are also to be responsible for changes to creatives introduced by AI features that the platform enabled on its own. Companies and agencies are already withdrawing modified ads or turning off automatic features.
Shopify’s CEO admitted that the answers to the AI question in performance reviews did not matter. Meta removed AI metrics from reviews, and Amazon called token counting a deeply flawed measure. We show how to talk about AI in the review cycle so that the conversation actually benefits the team.
Amazon and Alphabet are spending more cash on AI infrastructure than they earn, and the stock market has clearly punished them for it. The costs of this race will also reach companies: through cloud, hardware, and memory prices.
Google Search is earning at a slower pace, and the company partly links this to AI answers. Even so, it is expanding ads in AI Mode to more markets and new formats.
Delaware is preparing rules that would allow an AI agent to run a company on its own and would largely relieve its owner of liability. The House Oversight Committee is already demanding documents, and companies deploying agents are facing the same question on a smaller scale.
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