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Companies are expected to receive data from OpenAI on how many times ChatGPT mentions them and how many people click their links. Independent studies show, however, that AI assistants currently send only a fraction of the traffic that Google delivers.
AI assistants bring in a fraction of Google's traffic, and popular AI visibility metrics fail basic data quality tests. At the same time, platforms are taking control of the data that independent tools depend on.
Shopify has opened a directory for AI agents, OpenAI is selling ads in ChatGPT, and Polish stores are almost not ready for this at all. We checked how much agentic commerce actually delivers today and what a store can do so as not to overpay for a fad.
The study compares returns from ads in AI chat and in search engines using sales data from 102 online stores. The paper has not yet undergone scientific peer review, but it provides a reference point for companies considering shifting their budgets.
European GEO start-ups are attracting investors this year because they promise companies a place in ChatGPT and Perplexity answers. We reviewed 10 of them: what they actually measure, how much they cost, and what they cannot prove.
Tools that measure brand visibility in ChatGPT via the API or Google results may show a different set of sources than the one seen by the app user. That is the conclusion of a new study by researchers from Singapore and China.
Since October 9, Google Analytics 4 reports have shown up to half as many visits from ChatGPT. The data points to an error in link tagging. However, companies that measure marketing solely by clicks may draw the wrong budget conclusions from such reports.
After a short period of working with a chatbot, experiment participants made mistakes more often and gave up on tasks when the AI was taken away. The results differed depending on whether they asked for ready-made answers or for hints.
Researchers from five universities tested on 1,222 people how brief work with a chatbot affects independent problem-solving. The results matter for anyone implementing AI in a team and developing junior employees.
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